In the Edo period, which was the most prosperous era in Japan, fashion and beauty flourished.
The swingers, who were at the forefront of the latest in fashion and beauty, were called花魁= ‘blossom’.
For Moet,花魁= `Blossom` means that women should be as one big flower in full bloom, with pride, strength, and tradition, no matter the era or environment.
`Moet` is a new style that blends historic Japanese history and the tradition of 花魁=‘Blossom` with today`s fashion world.
All of Moet’s products incorporate this concept.
Let your original, true flower bloom!